Everything begins with how we think. Which dictates how we feel and act. Which determines what we attract.
When we have two conflicting thoughts at the same time, or when we engage in a behavior that is in conflict with our beliefs, we feel a sense of uneasiness.
Your perception of who you are has been created by your subconscious mind over time. When harnessing the information your subconscious uses to form your expectations, desires, and beliefs, you are able to better steer your reality.